Yonder Boys, Super Bowl Edition: Creative heavyweight Michael Raso, Executive Creative Director at Ogilvy, New York, joins us from a closet in Argentina to discuss his stellar spot for GM EV battery technology, “No Way, Norway,” featuring Will Ferrell — the best of last year’s big game, and maybe the best EV ad ever. Raso offers a fascinating behind-the-scenes look at how the spot got made, along with advice to communicators in sustainability. A dude as charming as he is genius. Also in the news: Google goes gaga for Motown; the first mile of electric road (for wireless EV charging) rolls out in Michigan; and bespoke Bollinger retools both brand and biz model. Geoffrey and Greg rant on about both Super Bowl and EV commercials. One big episode jam-packed with emissions-free pontificating.
Yonder Boys, Super Bowl Edition: Creative heavyweight Michael Raso, Executive Creative Director at Ogilvy, New York, joins us from a closet in Argentina to discuss his stellar spot for GM EV battery technology, “No Way, Norway,” featuring Will Ferrell — the best of last year’s big game, and maybe the best EV ad ever. Raso offers a fascinating behind-the-scenes look at how the spot got made, along with advice to communicators in sustainability. A dude as charming as he is genius. Also in the news: Google goes gaga for Motown; the first mile of electric road (for wireless EV charging) rolls out in Michigan; and bespoke Bollinger retools both brand and biz model. Geoffrey and Greg rant on about both Super Bowl and EV commercials. One big episode jam-packed with emissions-free pontificating.