The Yonder Boys
What's the one thing missing from the revolution in sustainable cities? A couple of ad-men who can't keep their mouths shut.
That's because if you want the market to wrap its arms around your shiny green alternative, you're going to have to get your sexy on. That's Yonder Boys — irreverence, impatience, and advice where the coms meet sustainable cities.
Veteran advertising creative directors Geoffrey Abraham and Greg Veerman deliver biting commentary and insight on the good, the bad, and the ugly in the confab around sustainable cities both large and growing. That leads to conversations about Super Bowl ads, EVs, Autonomous Vehicles, micro-mobility, urban design and urban tech, energy, and even rogue cross-walk painting.
The Yonder Boys welcome leaders from the overlapping arenas of tech, mobility, policy, advertising, and branding. Join Geoffrey and Greg for their no-holds-barred take-down of the way innovators talk about changing the world.
The Yonder Boys
Latest Episodes
Lessons from Mom and Pops
How essential are "Mom and Pops" in the energy and transportation sectors — both for the innovations they deliver and the stories they can tell that the establishment can't? Geoffrey is worried about their potential demise or assimilation. Our ...
Ice Cream and River Dips
We have a new episode, and a decidedly new focus for the Yonder Boys. It occurred to us - Greg and Geoffrey - that it isn't only transportation models that need to change. It's the whole freaking city. And when cities change, the rest of the wo...
Keeping up with the Transportations
Sure we all love our gear. New watches. New phones. New ways of getting from A to B...well, not so much. As the Yonder Boys unravel the latest news and rant, we discover that there are lots of technologies ready (or close to ready) to ...