We kick off with a round-up of the best, the worst and the ugliest advertising / messaging tactics out there. Next, we invite new friend, Chris Thomas, onto the show (18:50) to help us reinvent the current mobility system from the inside out - Detroit, Michigan. As founder and lead of both Detroit Mobility Labs and Assembly Ventures, Thomas explains why he's betting on legacy industrial hubs (Detroit, Pittsburgh, Berlin...) and why this is about way more than just going all in on EVs. Finally, Greg muses over a recent trip to Spain (40:50) , which wasn't completely without it's motor-vehicle traffic, as we like to romanticize, but perhaps a far more practical, pedestrian-first vibe.
Buckle up. We got a lot on our mind. And safety belts save lives. - YB