Superbowl is coming and automakers are going on offense again with EV advertising. The Yonder Boys bring in Chuck Meehan, the Chief Creative Officer behind GM’s “Everybody in” campaign, to talk about the concept and development behind last year’s Dr. EVil campaign and what’s next. Also in this week’s episode: the unlikely alliance between Shell and Volta charging stations, Toyota and Mazda punt on going all-EV, new ways EVs can kill you, and more. Press play and let’s kick things off.