The Yonder Boys
What's the one thing missing from the revolution in sustainable cities? A couple of ad-men who can't keep their mouths shut.
That's because if you want the market to wrap its arms around your shiny green alternative, you're going to have to get your sexy on. That's Yonder Boys — irreverence, impatience, and advice where the coms meet sustainable cities.
Veteran advertising creative directors Geoffrey Abraham and Greg Veerman deliver biting commentary and insight on the good, the bad, and the ugly in the confab around sustainable cities both large and growing. That leads to conversations about Super Bowl ads, EVs, Autonomous Vehicles, micro-mobility, urban design and urban tech, energy, and even rogue cross-walk painting.
The Yonder Boys welcome leaders from the overlapping arenas of tech, mobility, policy, advertising, and branding. Join Geoffrey and Greg for their no-holds-barred take-down of the way innovators talk about changing the world.
The Yonder Boys
Going Micro-Mobile — From Branson to Brooklyn
It's been a long, languid summer of dog-sitting and conference-hopping, but the Yonder Boys are back on the mic with hot takes on cool news from the new mobility conversation.
First up: Iron Man (aka Robert Downey Jr.) turns muscle cars into EV marvels to reach a cabal of cable TV audiences.
Next: Country music capital Branson, Missouri redefines the Boot Scoot Boogie on its way to becoming America's own Ho Chi Minh City.
We wrap the news with New York's unexpected fallout from e-bike-mania: batteries catching fire.
And it's in Gotham we stay as we welcome entrepreneur Shabazz Stuart, founder and CEO of Oonee, a bike infrastructure service, talking about his plans to give bike commuters a sense of security, convenience, and community. Amen!
Finally, we go full rant on certain tax incentives showering EV buyers. Sounds awesome, right? We have thoughts.
Tune in. Turn on. Drive less.