The Yonder Boys
What's the one thing missing from the revolution in sustainable cities? A couple of ad-men who can't keep their mouths shut.
That's because if you want the market to wrap its arms around your shiny green alternative, you're going to have to get your sexy on. That's Yonder Boys — irreverence, impatience, and advice where the coms meet sustainable cities.
Veteran advertising creative directors Geoffrey Abraham and Greg Veerman deliver biting commentary and insight on the good, the bad, and the ugly in the confab around sustainable cities both large and growing. That leads to conversations about Super Bowl ads, EVs, Autonomous Vehicles, micro-mobility, urban design and urban tech, energy, and even rogue cross-walk painting.
The Yonder Boys welcome leaders from the overlapping arenas of tech, mobility, policy, advertising, and branding. Join Geoffrey and Greg for their no-holds-barred take-down of the way innovators talk about changing the world.
Episodes
Lessons from Mom and Pops
Ice Cream and River Dips
Keeping up with the Transportations
Flag on the Play - Super Bowl Edition
Gaming the System
The Yonder Boys Trailer: What's Our Deal?
Going Micro-Mobile — From Branson to Brooklyn
Chaos, Confusion, & CAKE
Retooling the Grid. Deep in the Heart of Texas
14. Whack Jobs and Wishes
13. Scramblers: Messing with Conventional Mobility Wisdom
12. Save the World or Prep for the Aftermath - A Tale of Two Wheels
11. An EV Super Bowl Bonanza
10. The Wheel Deal
9. The Good, the Bad and the Ugly
8. WTF Were They Thinking?
7. The Gospel of "Drive Less"
6. In Autonomous Vehicles We Trust
5. Behind the Scenes of Will Ferrell's "No Way, Norway" Super Bowl EV Spot
4. The Hybrid Big Oil Hopes You Never Hear About
3. Can Cities Learn to Love Micromobility?