The Yonder Boys
What's the one thing missing from the revolution in sustainable cities? A couple of ad-men who can't keep their mouths shut.
That's because if you want the market to wrap its arms around your shiny green alternative, you're going to have to get your sexy on. That's Yonder Boys — irreverence, impatience, and advice where the coms meet sustainable cities.
Veteran advertising creative directors Geoffrey Abraham and Greg Veerman deliver biting commentary and insight on the good, the bad, and the ugly in the confab around sustainable cities both large and growing. That leads to conversations about Super Bowl ads, EVs, Autonomous Vehicles, micro-mobility, urban design and urban tech, energy, and even rogue cross-walk painting.
The Yonder Boys welcome leaders from the overlapping arenas of tech, mobility, policy, advertising, and branding. Join Geoffrey and Greg for their no-holds-barred take-down of the way innovators talk about changing the world.
Episodes
23 episodes
Lessons from Mom and Pops
How essential are "Mom and Pops" in the energy and transportation sectors — both for the innovations they deliver and the stories they can tell that the establishment can't? Geoffrey is worried about their potential demise or assimilation. Our ...
Ice Cream and River Dips
We have a new episode, and a decidedly new focus for the Yonder Boys. It occurred to us - Greg and Geoffrey - that it isn't only transportation models that need to change. It's the whole freaking city. And when cities change, the rest of the wo...
Keeping up with the Transportations
Sure we all love our gear. New watches. New phones. New ways of getting from A to B...well, not so much. As the Yonder Boys unravel the latest news and rant, we discover that there are lots of technologies ready (or close to ready) to ...
Flag on the Play - Super Bowl Edition
Global creative luminary Matt Cramp, one of the minds behind last year's "Edgar Scissorhands" spot for the Cadillac Lyriq joins the Yonder Boys to deliver an electrifying alternati...
Gaming the System
The Yonder Boys are finally back! So much to talk about but we kept it to a quick-moving 50 mins for your listening pleasure — featuring one of the most fascinating interviews yet on this show. You won't want to miss it.We start off recount...
The Yonder Boys Trailer: What's Our Deal?
If you're Yonder Boys-curious, but haven't pulled the trigger on a 30-minute conversation about your commute, then check out our two-and-a-half minute super-cut to hear what you're missing. We hope it stokes a little FOMO. Join us for a f...
Going Micro-Mobile — From Branson to Brooklyn
It's been a long, languid summer of dog-sitting and conference-hopping, but the Yonder Boys are back on the mic with hot takes on cool news from the new mobility conversation.First up: Iron Man (aka Robert Downey Jr.) turns muscle cars ...
Chaos, Confusion, & CAKE
Mr. Bean talks smack about EV's.Ford's F150 Lightening overpromises and under-delivers on range. Rural America may just have to thank sleepy Joe for all the new jobs.What is this world coming to?We celebrate this crazy ...
Retooling the Grid. Deep in the Heart of Texas
Coming off an incredible two-day discovery session on the state of brand in the global energy transition, smack dab in Houston, TX, the Yonder Boys discuss this meeting of minds on the communication side of what's keeping the lights on (and the...
14. Whack Jobs and Wishes
Sustainable Super Yachts? - Whack jobs.California mandates for E-trucking - Wishes?Pre-fab, car-free living (Whack-y and wish-y)Our latest guest, Peter Griffiths with Babel Smart Cities brings us back to earth talking about th...
13. Scramblers: Messing with Conventional Mobility Wisdom
From jaw-dropping Hyundais (yes, Hyundais), to conservative stalwarts getting progressive about driving, it seems the mobility world's turned upside down since the Yonder Boys last outing. In this episode, we discuss how...
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12. Save the World or Prep for the Aftermath - A Tale of Two Wheels
We're back at it, talking Gen-Z and their rejection of driving, Lordstown going out with a whimper and Rivian bringing us the au naturale bells and whistles. We are joined by Daniel Kim of Lit Motors who's developed the first (and thanks to all...
11. An EV Super Bowl Bonanza
Superbowl is coming and automakers are going on offense again with EV advertising. The Yonder Boys bring in Chuck Meehan, the Chief Creative Officer behind GM’s “Everybody in” campaign, to talk about the concept and development behind last year...
10. The Wheel Deal
In this episode, the Boys break down how getting out of our cars makes cities increasingly more livable. Our news stories include rogue crosswalk painters in L.A. and Seattle, the stunning new Prius (that's right - "stunning" and "prius" in...
9. The Good, the Bad and the Ugly
We kick off with a round-up of the best, the worst and the ugliest advertising / messaging tactics out there. Next, we invite new friend, Chris Thomas, onto the show (18:50) to help us reinvent the current mobility system from the inside ...
8. WTF Were They Thinking?
Face palms meet head snaps. In one of our more lighthearted episodes, the Yonder Boys tap the dark side of communications for scandal, outrage, and schadenfreude - from Chevy's slap in Atlanta's face, to Los Angeles bike blunders and the distru...
7. The Gospel of "Drive Less"
In this episode, the Boys tackle the question of how to make our cities less car dependent and how the Biden infrastructure plan may (or may not) be achieving those goals. We chat with Julia Thayne Demordaunt and ben Holland from RMI, who are c...
6. In Autonomous Vehicles We Trust
This week's theme is "outliers & interlopers," as the Boys discuss Polestar's
5. Behind the Scenes of Will Ferrell's "No Way, Norway" Super Bowl EV Spot
Yonder Boys, Super Bowl Edition: Creative heavyweight Michael Raso, Executive Creative Director at Ogilvy, New York, joins us from a closet in Argentina to discuss his stellar spot for GM EV battery technology, “No Way, Norway,” f...
4. The Hybrid Big Oil Hopes You Never Hear About
Ron Lamberty, SVP at American Coalition for Ethanol joins Greg and Geoffrey to discuss the pros, and even more pros of biofuels, and discuss his prototype for the most efficient car that no one is talking abou...
3. Can Cities Learn to Love Micromobility?
The Yonder Boys are joined by Peter Deppe, founder and CEO of Kuhmute to discuss the benefits of micromobility, the services that support it...
