The Yonder Boys
What's the one thing missing from the revolution in sustainable cities? A couple of ad-men who can't keep their mouths shut.
That's because if you want the market to wrap its arms around your shiny green alternative, you're going to have to get your sexy on. That's Yonder Boys — irreverence, impatience, and advice where the coms meet sustainable cities.
Veteran advertising creative directors Geoffrey Abraham and Greg Veerman deliver biting commentary and insight on the good, the bad, and the ugly in the confab around sustainable cities both large and growing. That leads to conversations about Super Bowl ads, EVs, Autonomous Vehicles, micro-mobility, urban design and urban tech, energy, and even rogue cross-walk painting.
The Yonder Boys welcome leaders from the overlapping arenas of tech, mobility, policy, advertising, and branding. Join Geoffrey and Greg for their no-holds-barred take-down of the way innovators talk about changing the world.
The Yonder Boys
5. Behind the Scenes of Will Ferrell's "No Way, Norway" Super Bowl EV Spot
Yonder Boys, Super Bowl Edition: Creative heavyweight Michael Raso, Executive Creative Director at Ogilvy, New York, joins us from a closet in Argentina to discuss his stellar spot for GM EV battery technology, “No Way, Norway,” featuring Will Ferrell — the best of last year’s big game, and maybe the best EV ad ever. Raso offers a fascinating behind-the-scenes look at how the spot got made, along with advice to communicators in sustainability. A dude as charming as he is genius. Also in the news: Google goes gaga for Motown; the first mile of electric road (for wireless EV charging) rolls out in Michigan; and bespoke Bollinger retools both brand and biz model. Geoffrey and Greg rant on about both Super Bowl and EV commercials. One big episode jam-packed with emissions-free pontificating.