The Yonder Boys
What's the one thing missing from the revolution in sustainable cities? A couple of ad-men who can't keep their mouths shut.
That's because if you want the market to wrap its arms around your shiny green alternative, you're going to have to get your sexy on. That's Yonder Boys — irreverence, impatience, and advice where the coms meet sustainable cities.
Veteran advertising creative directors Geoffrey Abraham and Greg Veerman deliver biting commentary and insight on the good, the bad, and the ugly in the confab around sustainable cities both large and growing. That leads to conversations about Super Bowl ads, EVs, Autonomous Vehicles, micro-mobility, urban design and urban tech, energy, and even rogue cross-walk painting.
The Yonder Boys welcome leaders from the overlapping arenas of tech, mobility, policy, advertising, and branding. Join Geoffrey and Greg for their no-holds-barred take-down of the way innovators talk about changing the world.
The Yonder Boys
6. In Autonomous Vehicles We Trust
This week's theme is "outliers & interlopers," as the Boys discuss Polestar's masterful launch of the No2, e-bike-mania that's sweeping the nation and how Ford Motor Company is beating Tesla at their own game. (12:39). Then Greg and Geoffrey are joined by guest Eric Lachter, VP Brand Marketing at Innoviz Technologies telling us what he's trying to communicate for both his company and the autonomous industry at large. (37:04). Finally, a debate over whether the greatest mind in mobility will save the world, or destroy it.