The Yonder Boys
What's the one thing missing from the revolution in sustainable cities? A couple of ad-men who can't keep their mouths shut.
That's because if you want the market to wrap its arms around your shiny green alternative, you're going to have to get your sexy on. That's Yonder Boys — irreverence, impatience, and advice where the coms meet sustainable cities.
Veteran advertising creative directors Geoffrey Abraham and Greg Veerman deliver biting commentary and insight on the good, the bad, and the ugly in the confab around sustainable cities both large and growing. That leads to conversations about Super Bowl ads, EVs, Autonomous Vehicles, micro-mobility, urban design and urban tech, energy, and even rogue cross-walk painting.
The Yonder Boys welcome leaders from the overlapping arenas of tech, mobility, policy, advertising, and branding. Join Geoffrey and Greg for their no-holds-barred take-down of the way innovators talk about changing the world.
The Yonder Boys
7. The Gospel of "Drive Less"
In this episode, the Boys tackle the question of how to make our cities less car dependent and how the Biden infrastructure plan may (or may not) be achieving those goals. We chat with Julia Thayne Demordaunt and ben Holland from RMI, who are creating the global energy systems to secure a clean, prosperous, and zero-carbon future. And as always, we start with the news, including, Ford's move to a DTC model, Volvo bringing in gaming's big guns and how longer commutes may be what kills back to the office culture.