The Yonder Boys
What's the one thing missing from the revolution in sustainable cities? A couple of ad-men who can't keep their mouths shut.
That's because if you want the market to wrap its arms around your shiny green alternative, you're going to have to get your sexy on. That's Yonder Boys — irreverence, impatience, and advice where the coms meet sustainable cities.
Veteran advertising creative directors Geoffrey Abraham and Greg Veerman deliver biting commentary and insight on the good, the bad, and the ugly in the confab around sustainable cities both large and growing. That leads to conversations about Super Bowl ads, EVs, Autonomous Vehicles, micro-mobility, urban design and urban tech, energy, and even rogue cross-walk painting.
The Yonder Boys welcome leaders from the overlapping arenas of tech, mobility, policy, advertising, and branding. Join Geoffrey and Greg for their no-holds-barred take-down of the way innovators talk about changing the world.
The Yonder Boys
8. WTF Were They Thinking?
Face palms meet head snaps. In one of our more lighthearted episodes, the Yonder Boys tap the dark side of communications for scandal, outrage, and schadenfreude - from Chevy's slap in Atlanta's face, to Los Angeles bike blunders and the distrust that now comes standard with autonomous cars. And, could the drug cartels be the ones to figure it all out. Our guest, Chet Parsons, Director of Sales Planning and Operations at VinFast talks about the opportunities and the challenges for new entrants in the EV space and the globalization of the industry. Finally, our Rant takes us through the politics of the Biden climate bill (Woo-Hoo!) and the lawmakers stuck in the pockets of the fossil fuel industries — we're looking at you, Manchin! — and leads to a breakthrough we didn't see coming when we hit record.