The Yonder Boys
What's the one thing missing from the revolution in sustainable cities? A couple of ad-men who can't keep their mouths shut.
That's because if you want the market to wrap its arms around your shiny green alternative, you're going to have to get your sexy on. That's Yonder Boys — irreverence, impatience, and advice where the coms meet sustainable cities.
Veteran advertising creative directors Geoffrey Abraham and Greg Veerman deliver biting commentary and insight on the good, the bad, and the ugly in the confab around sustainable cities both large and growing. That leads to conversations about Super Bowl ads, EVs, Autonomous Vehicles, micro-mobility, urban design and urban tech, energy, and even rogue cross-walk painting.
The Yonder Boys welcome leaders from the overlapping arenas of tech, mobility, policy, advertising, and branding. Join Geoffrey and Greg for their no-holds-barred take-down of the way innovators talk about changing the world.
The Yonder Boys
9. The Good, the Bad and the Ugly
We kick off with a round-up of the best, the worst and the ugliest advertising / messaging tactics out there. Next, we invite new friend, Chris Thomas, onto the show (18:50) to help us reinvent the current mobility system from the inside out - Detroit, Michigan. As founder and lead of both Detroit Mobility Labs and Assembly Ventures, Thomas explains why he's betting on legacy industrial hubs (Detroit, Pittsburgh, Berlin...) and why this is about way more than just going all in on EVs. Finally, Greg muses over a recent trip to Spain (40:50) , which wasn't completely without it's motor-vehicle traffic, as we like to romanticize, but perhaps a far more practical, pedestrian-first vibe.
Buckle up. We got a lot on our mind. And safety belts save lives. - YB