The Yonder Boys
What's the one thing missing from the revolution in sustainable cities? A couple of ad-men who can't keep their mouths shut.
That's because if you want the market to wrap its arms around your shiny green alternative, you're going to have to get your sexy on. That's Yonder Boys — irreverence, impatience, and advice where the coms meet sustainable cities.
Veteran advertising creative directors Geoffrey Abraham and Greg Veerman deliver biting commentary and insight on the good, the bad, and the ugly in the confab around sustainable cities both large and growing. That leads to conversations about Super Bowl ads, EVs, Autonomous Vehicles, micro-mobility, urban design and urban tech, energy, and even rogue cross-walk painting.
The Yonder Boys welcome leaders from the overlapping arenas of tech, mobility, policy, advertising, and branding. Join Geoffrey and Greg for their no-holds-barred take-down of the way innovators talk about changing the world.
The Yonder Boys
10. The Wheel Deal
In this episode, the Boys break down how getting out of our cars makes cities increasingly more livable.
Our news stories include rogue crosswalk painters in L.A. and Seattle, the stunning new Prius (that's right - "stunning" and "prius" in same sentence) and Kansas City's new fare-free zone in downtown for mass transit.
We sit down and chat with Leslie Carlson, founder and Head of Strategy at the InCommon Agency to talk about changing the commuter mindset, away from cars and into E-Bikes.
Finally, we have a little back and forth about what it takes for North America to join the e-bike/bike revolution. Will the weather prevent it? Do our city planners know how to incentivize it? Or do we just have to move to Saigon?