The Yonder Boys
What's the one thing missing from the revolution in sustainable cities? A couple of ad-men who can't keep their mouths shut.
That's because if you want the market to wrap its arms around your shiny green alternative, you're going to have to get your sexy on. That's Yonder Boys — irreverence, impatience, and advice where the coms meet sustainable cities.
Veteran advertising creative directors Geoffrey Abraham and Greg Veerman deliver biting commentary and insight on the good, the bad, and the ugly in the confab around sustainable cities both large and growing. That leads to conversations about Super Bowl ads, EVs, Autonomous Vehicles, micro-mobility, urban design and urban tech, energy, and even rogue cross-walk painting.
The Yonder Boys welcome leaders from the overlapping arenas of tech, mobility, policy, advertising, and branding. Join Geoffrey and Greg for their no-holds-barred take-down of the way innovators talk about changing the world.
The Yonder Boys
11. An EV Super Bowl Bonanza
Superbowl is coming and automakers are going on offense again with EV advertising. The Yonder Boys bring in Chuck Meehan, the Chief Creative Officer behind GM’s “Everybody in” campaign, to talk about the concept and development behind last year’s Dr. EVil campaign and what’s next. Also in this week’s episode: the unlikely alliance between Shell and Volta charging stations, Toyota and Mazda punt on going all-EV, new ways EVs can kill you, and more. Press play and let’s kick things off.