The Yonder Boys
What's the one thing missing from the revolution in sustainable cities? A couple of ad-men who can't keep their mouths shut.
That's because if you want the market to wrap its arms around your shiny green alternative, you're going to have to get your sexy on. That's Yonder Boys — irreverence, impatience, and advice where the coms meet sustainable cities.
Veteran advertising creative directors Geoffrey Abraham and Greg Veerman deliver biting commentary and insight on the good, the bad, and the ugly in the confab around sustainable cities both large and growing. That leads to conversations about Super Bowl ads, EVs, Autonomous Vehicles, micro-mobility, urban design and urban tech, energy, and even rogue cross-walk painting.
The Yonder Boys welcome leaders from the overlapping arenas of tech, mobility, policy, advertising, and branding. Join Geoffrey and Greg for their no-holds-barred take-down of the way innovators talk about changing the world.
The Yonder Boys
12. Save the World or Prep for the Aftermath - A Tale of Two Wheels
We're back at it, talking Gen-Z and their rejection of driving, Lordstown going out with a whimper and Rivian bringing us the au naturale bells and whistles. We are joined by Daniel Kim of Lit Motors who's developed the first (and thanks to all his patents, possibly the only) two-wheeled car. We wrap things up with a love letter to some of the less predictable E-Bike users - hunters and preppers. Welcome!