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The Yonder Boys
What's the one thing missing from the revolution in sustainable cities? A couple of ad-men who can't keep their mouths shut.
That's because if you want the market to wrap its arms around your shiny green alternative, you're going to have to get your sexy on. That's Yonder Boys — irreverence, impatience, and advice where the coms meet sustainable cities.
Veteran advertising creative directors Geoffrey Abraham and Greg Veerman deliver biting commentary and insight on the good, the bad, and the ugly in the confab around sustainable cities both large and growing. That leads to conversations about Super Bowl ads, EVs, Autonomous Vehicles, micro-mobility, urban design and urban tech, energy, and even rogue cross-walk painting.
The Yonder Boys welcome leaders from the overlapping arenas of tech, mobility, policy, advertising, and branding. Join Geoffrey and Greg for their no-holds-barred take-down of the way innovators talk about changing the world.
The Yonder Boys
13. Scramblers: Messing with Conventional Mobility Wisdom
From jaw-dropping Hyundais (yes, Hyundais), to conservative stalwarts getting progressive about driving, it seems the mobility world's turned upside down since the Yonder Boys last outing.
In this episode, we discuss how Paris's ban on shared scooters (mon dieu!) might help them in smaller towns; heads of state and big oil bracing for change by embracing new mobility; and the move by Walmart and the Wall Street Journal to scale back the parking lot.
Our guest is Jacob Greig from Liftango, a ridesharing technology for on-demand transit and peer-to-peer rides. Turns out there's a lot of moving parts in the equation.
And then we rant. Or is it a rave? Drool-worthy EVs fresh off the Korean assembly lines. So why can't the Germans, Italians, or Swedes get us just as excited about car design as these two stalwarts of the "economy class?"
Find out what we think on our latest episode of the Yonder Boys - lucky 13!