The Yonder Boys
What's the one thing missing from the revolution in sustainable cities? A couple of ad-men who can't keep their mouths shut.
That's because if you want the market to wrap its arms around your shiny green alternative, you're going to have to get your sexy on. That's Yonder Boys — irreverence, impatience, and advice where the coms meet sustainable cities.
Veteran advertising creative directors Geoffrey Abraham and Greg Veerman deliver biting commentary and insight on the good, the bad, and the ugly in the confab around sustainable cities both large and growing. That leads to conversations about Super Bowl ads, EVs, Autonomous Vehicles, micro-mobility, urban design and urban tech, energy, and even rogue cross-walk painting.
The Yonder Boys welcome leaders from the overlapping arenas of tech, mobility, policy, advertising, and branding. Join Geoffrey and Greg for their no-holds-barred take-down of the way innovators talk about changing the world.
The Yonder Boys
14. Whack Jobs and Wishes
Sustainable Super Yachts? - Whack jobs.
California mandates for E-trucking - Wishes?
Pre-fab, car-free living (Whack-y and wish-y)
Our latest guest, Peter Griffiths with Babel Smart Cities brings us back to earth talking about the importance of urban initiatives and how we might build better cities if we start thinking off the grid.
Finally, the Boys discuss (rant about) the complexities and barriers to entry created by too many fuel choices — gas, electric, hydro, diesel, ethanol, hybrid. If your head is spinning, consider the millions of people who don’t know, don’t care. Per usual, we have a few cents on the topic.
Don’t forget - next week the Yonder Boys will be live, the mics will be hot, and it’s all happening at Charge Energy Branding