The Yonder Boys
What's the one thing missing from the revolution in sustainable cities? A couple of ad-men who can't keep their mouths shut.
That's because if you want the market to wrap its arms around your shiny green alternative, you're going to have to get your sexy on. That's Yonder Boys — irreverence, impatience, and advice where the coms meet sustainable cities.
Veteran advertising creative directors Geoffrey Abraham and Greg Veerman deliver biting commentary and insight on the good, the bad, and the ugly in the confab around sustainable cities both large and growing. That leads to conversations about Super Bowl ads, EVs, Autonomous Vehicles, micro-mobility, urban design and urban tech, energy, and even rogue cross-walk painting.
The Yonder Boys welcome leaders from the overlapping arenas of tech, mobility, policy, advertising, and branding. Join Geoffrey and Greg for their no-holds-barred take-down of the way innovators talk about changing the world.
The Yonder Boys
Retooling the Grid. Deep in the Heart of Texas
Coming off an incredible two-day discovery session on the state of brand in the global energy transition, smack dab in Houston, TX, the Yonder Boys discuss this meeting of minds on the communication side of what's keeping the lights on (and the people moving), known as the CHARGE Energy Branding Conference.
After a full day interviewing a broad range of attendees and speakers — including Iceland's ambassador to the United States — the Yonder Boys hosted the final day of the event and came home with loads to discuss in Episode 15.
We invite fellow attendee and panel speaker, Britany Hirson, CEO of South Bay energy to get her take on the conference, and tell us what it means to be a "mom and pop" energy supplier.
And like always, the boys have thoughts on some of the biggest stories in New Mobility — an unlikely union of rival super-powers, Tesla and Ford, car-free neighborhoods coming to our biggest cities (NYC to the tune of 300 city blocks), and a major commercial airline helping to clear hydrogen/electric plane engines for take-off.
And nothing is in the order described above so if you're thinking of skipping ahead, fuggetaboutit! You've probably got somewhere to go sometime soon - give this a listen along the way.