The Yonder Boys
What's the one thing missing from the revolution in sustainable cities? A couple of ad-men who can't keep their mouths shut.
That's because if you want the market to wrap its arms around your shiny green alternative, you're going to have to get your sexy on. That's Yonder Boys — irreverence, impatience, and advice where the coms meet sustainable cities.
Veteran advertising creative directors Geoffrey Abraham and Greg Veerman deliver biting commentary and insight on the good, the bad, and the ugly in the confab around sustainable cities both large and growing. That leads to conversations about Super Bowl ads, EVs, Autonomous Vehicles, micro-mobility, urban design and urban tech, energy, and even rogue cross-walk painting.
The Yonder Boys welcome leaders from the overlapping arenas of tech, mobility, policy, advertising, and branding. Join Geoffrey and Greg for their no-holds-barred take-down of the way innovators talk about changing the world.
The Yonder Boys
Chaos, Confusion, & CAKE
Mr. Bean talks smack about EV's.
Ford's F150 Lightening overpromises and under-delivers on range.
Rural America may just have to thank sleepy Joe for all the new jobs.
What is this world coming to?
We celebrate this crazy mixed up news cycle, along with the joy of CAKE, whose North American Managing Director Eric Asmussen joins us to talk about the Swedish bike builder's products, brand, and mission: reliable bikes for a zero-emission future.
And finally, we springboard right into the challenges ahead for the e-bike explosion with this episode's rant.
Join us as we break down the noise and scheme for those coveted electric, two wheels.