The Yonder Boys
What's the one thing missing from the revolution in sustainable cities? A couple of ad-men who can't keep their mouths shut.
That's because if you want the market to wrap its arms around your shiny green alternative, you're going to have to get your sexy on. That's Yonder Boys — irreverence, impatience, and advice where the coms meet sustainable cities.
Veteran advertising creative directors Geoffrey Abraham and Greg Veerman deliver biting commentary and insight on the good, the bad, and the ugly in the confab around sustainable cities both large and growing. That leads to conversations about Super Bowl ads, EVs, Autonomous Vehicles, micro-mobility, urban design and urban tech, energy, and even rogue cross-walk painting.
The Yonder Boys welcome leaders from the overlapping arenas of tech, mobility, policy, advertising, and branding. Join Geoffrey and Greg for their no-holds-barred take-down of the way innovators talk about changing the world.
The Yonder Boys
Gaming the System
The Yonder Boys are finally back! So much to talk about but we kept it to a quick-moving 50 mins for your listening pleasure — featuring one of the most fascinating interviews yet on this show. You won't want to miss it.
We start off recounting Geoffrey's recent trip to Brussels (02:00) and how he found their urban mobility, both so much more advanced than US cities, and yet, not all the romantic, bike-loving people he had dreamed.
This episode's news starts with a recap of the biggest headline from COP28 (05:10). We then chat about EV manufacturers putting out misleading (dare we say, 'deceptive') range claims on their big trucks (08:00). And lastly, kudos to Detroit, and their one-mile of wireless charging infrastructure (11:20)
Our guest, Shirin Oreizy (14:30), founder and CEO of NextStep explains how people make decisions (specifically around social responsibility) and how we might use behavioral science to move the needle in the right direction.
We wrap this episode with a rant on all the benefits of a 15-minute city (41:30) and the conspiracy theories that intrinsically come with it - WTAF?
Get your long over-due dose of Yonder Boys banter while it's hot!