The Yonder Boys
What's the one thing missing from the revolution in sustainable cities? A couple of ad-men who can't keep their mouths shut.
That's because if you want the market to wrap its arms around your shiny green alternative, you're going to have to get your sexy on. That's Yonder Boys — irreverence, impatience, and advice where the coms meet sustainable cities.
Veteran advertising creative directors Geoffrey Abraham and Greg Veerman deliver biting commentary and insight on the good, the bad, and the ugly in the confab around sustainable cities both large and growing. That leads to conversations about Super Bowl ads, EVs, Autonomous Vehicles, micro-mobility, urban design and urban tech, energy, and even rogue cross-walk painting.
The Yonder Boys welcome leaders from the overlapping arenas of tech, mobility, policy, advertising, and branding. Join Geoffrey and Greg for their no-holds-barred take-down of the way innovators talk about changing the world.
The Yonder Boys
Keeping up with the Transportations
Sure we all love our gear. New watches. New phones. New ways of getting from A to B...well, not so much.
As the Yonder Boys unravel the latest news and rant, we discover that there are lots of technologies ready (or close to ready) to enter the mainstream. Oh, and by the way, they may even make life a little easier. But we are creatures of habit and one habit we just can't shake is our god-given dependence on the car.
GM's AV set aflame by an angry mob of pedestrians, Rivian dropping prices, but at what cost, and the good people of Texas voting to decrease their city parking lots, while simultaneously expanding their highway systems. Go figure?
Jordan Deffenbaugh joins us on the show from Sioux Falls South Dakota, where he is currently running for city council, and repping Strong Towns along the way. And what the heck is a "stroad?" Trust us, you don't want one. Tune into our latest to find out.