The Yonder Boys
What's the one thing missing from the revolution in sustainable cities? A couple of ad-men who can't keep their mouths shut.
That's because if you want the market to wrap its arms around your shiny green alternative, you're going to have to get your sexy on. That's Yonder Boys — irreverence, impatience, and advice where the coms meet sustainable cities.
Veteran advertising creative directors Geoffrey Abraham and Greg Veerman deliver biting commentary and insight on the good, the bad, and the ugly in the confab around sustainable cities both large and growing. That leads to conversations about Super Bowl ads, EVs, Autonomous Vehicles, micro-mobility, urban design and urban tech, energy, and even rogue cross-walk painting.
The Yonder Boys welcome leaders from the overlapping arenas of tech, mobility, policy, advertising, and branding. Join Geoffrey and Greg for their no-holds-barred take-down of the way innovators talk about changing the world.
The Yonder Boys
Ice Cream and River Dips
We have a new episode, and a decidedly new focus for the Yonder Boys. It occurred to us - Greg and Geoffrey - that it isn't only transportation models that need to change. It's the whole freaking city. And when cities change, the rest of the world tends to follow suit.
So with that, The Yonder Boys have sharpened our focus on messaging needed to create more livable, enjoyable and prosperous cities - new transportation models included.
As always, we kick things off with the news, highlighting Houston's attempted "road diets", Ben & Jerry's making a point about city infrastructure through the metaphor of free cones, and taking a swim in the Seine.
Next we're joined by Creative Director, Lucas Bongioanni to talk about super bowl ads selling EVs.
And finally, we rant this episode over the notion that big data is winning the ad wars, taking way more budget than the creative. We hate that, but does the emotional tug work anymore? Yonder Boys talk about all this and more in our latest.